Two Entities Working Together to Reinvent the Mission and Function of the “New York City Apprenticeships in Media” if this is Possible at All?


METHOD HOW is one of the latest additions to the approximately sixty websites of the Blog Coalition of which NYC AIM is a longstanding member. And now we are embarking on the METHOD HOW to look from the past to the present to the future.

What Does MEDIA Mean Today?

When we get the results we will let you know of course. Meanwhile, thus far in this process we have begun to focus on a definition of media and if it has changed over time. Or more specifically. what does the word “Media” mean now in our name “New York City Apprenticeships in MEDIA?’

Traditional Use of the Term “Media

NYC AIM had already been around as an informal “Collective” a few years prior to launching this site in December of 2011. But amazingly there were versions of what eventually become known as Social Media as far back as the ’80’s!

Merging and Emerging Media

Currently when you use the term “Media,” many people assume you mean Social Media. And yet, although they appear to be fazing out, there are still many of the traditional forms of media in existence today. A very general look at “Media” shows this:

  • Internet
  • Social Media
  • Newspapers
  • Books
  • Magazines
  • Movies
  • Video Games
  • Music
  • SaaS

Use of the Term “The Media” is still used by some to describe the work of journalists of a variety of different kinds.

A User Revolution

Not enough is written about or documented, ironically, using “Media,” to cover the very important reality change that is occurring currently, informally called “User Revolution.”

All You Need is…?

All you need today is a phone, and in some instances not even apps that are downloaded. There are now rapidly growing in various industries SaaS (Software as a Service).


The consumer now has access to SaaS sites that empower them. This is in tandem with their quickly evolving phones.

U.R. is Here to Stay Since it has Always Been Present in One Form or Another

There have been ongoing disruptions throughout time, going as far back as then invention of the wheel and much further before that as well.

What is the Bottom Line Question that NYC AIM has in Regards the U.R.?

The bottom line question that the New York City Apprenticeships in Media is now asking is about the User Revolution. NYC AIM is reevaluating how they can be relevant in a time where the advancement of Tech is in overdrive.

The Consumer has All the Tools at Their Disposal

In other words, the consumer currently has easy access and use of all the tools that used to be only be available to the professional media creator. These tools include website creation, video editing, video production, graphics creation and so on.


All the consumer needs is their phone to do all this. How then can the Professional Media Creator be needed and relevant? What does the consumer need, if anything, from the P.M.C.?