We are Considering Developing a Digital Learning Product on Sustainable Branding

3 General Business Models for Businesses Today are In-Person, Digital and Hybrid

Warning, this is going to be a bit of a brain dump regarding what has led up to our plans for expanding the educational reach to potentially include entrepreneurs. The Pandemic has impacted the way we learn here in New York City. As of late, remote learning for students has made a return because of Omicron’s fast run to now being the dominant strain at approximately 75% of the cases. This is makes it tough for small businesses depending on the industry and whether or not its business model is in person or is digital or is a hybrid of the two.

Demand for Low or No Budget Sustainable Branding

And the need for many entrepreneurs is moving toward more of a virtual approach, which can mean the need for hiring a marketer or tech expert or consultant, which can get expensive. This is why for many businesses wanting to make the change, especially those with limited budgets, are searching for a reasonably learning experience whether it be an online video course or digital learning products of some kind. And strangely enough, one of the most popular topics, other than digital transformation, is branding.

A Bridge

Odd? Maybe not. Because now more than ever brands need to differentiate themselves in their market and industry. Because branding is not just for the enormous name brands anymore. For a small business wanting to start converting much of what they do to the web, they are also concerned with making sure the effort is worth the cost and effort. Therefore, leveraging in any way possible to stand out and get the most attention and hence customers. And Sustainable Branding can be that bridge.


And for the hands-on micro businesses, for which the owner who is involved directly with daily operations, they are starting to tap into step-by-step internet education to “go digital,” alongside with what they hope to find which is a simple, fast and effective way to learn some of the basics of branding techniques and strategies. The theory behind this is that, if they want to get the most out of their self-teaching, they can augment it with with courses and digital based solutions.

Activating the Branding Process

The formats of education possible, might even include working for a brief time with a Zoom educator, much like a consultant who can send small businesses on their way with the information they need to succeed. Again, when one typically talks about brands, it tends to be thought of in conjunction with the big ones, but as mentioned earlier, even small or micro businesses can benefit from talking the steps necessary to activate the branding process.

The 21 Categories of Sustainable Branding

Participating entrepreneurs would receive the benefits of continual opportunity to choose and work with 21 different categories of Sustainable Branding that include the 7 elements, the 7 strategies and the 7 management techniques. When choices are made in these areas, they can be immediately be put to work so a business can raise their awareness within their market quickly. So, at present, we are considering developing a digital learning product on Sustainable Branding. More to come.


Yianni Stamas Shows You How to Launch Your Career as an ArtisticPreneur in 9 Steps

9 Steps to Become an ArtisticPreneur
Launching your career as an ArtisticPreneur in 9 steps requires building your resources both in terms of education and tools.

Hi I’m Yianni Stamas and in the following post you will learn 9 actionable steps that you can take to become an ArtisticPreneur. If you already are an ArtisticPreneur or are interested in receiving additional information that will help you become one, feel free to contact us via our form found here.

1. Learn

As a Web Media Marketer you really are a web designer, digital marketer and blogger all in one. If you are using your digital media skills toward creating and managing your own small business you then become an ArtisticPreneur.

When the new version of the online store gets up and running it will have instantly downloadable ArtisticPreneur eBooks that show you how to get more customers, clients and fans. Art Gush literally wrote the book on getting new customers being that their first eBook to be released will be called “How to Get New Customers.”

As of this writing Art Gush has not yet started to release its eBooks and is only an example of a resource one could learn from. The real point here is to focus on online educational resources such as Amazon Kindle to get eBooks to accelerate the learning process in regards to digital marketing.

2. Study

There is no better way to become empowered with information than to study how other websites are promoting themselves. For example there is a website named On this site are not only blog entries that can help you with your knowledge to become an ArtisticPreneur, but it also presents the opportunity to study how it is marketed. As of this writing “ArtPreneur” is a more widely used term than ArtisticPreneur and when you study the site it becomes clear that ArtisticPreneur is marketing itself by appearing as a guest blogger on blogs to establish itself.

Whether or not you use ArtisticPreneur as your resource or another site does not matter, the point is to study other sites to become marketing savvy. Study what websites are doing to build their visibility. Are they using ads on search engines? Or are they providing useful information while linking to the website? Or maybe they are even using video.

Regardless of the means of marketing that the websites you study use, by being hyper aware you can learn a lot. Are any of the websites you are looking at employing methods that you would like to integrate into your own personal marketing plan? Studying what others are doing can be very helpful.

3. Workshops has as history of providing online and offline workshops for students in conjunction with both the New York Public Library and the DigiComArts Platinum PIAs Awards. Taking an online or offline workshop like DigiComArts is a great way to affirm the research that you are already doing on your own in regards to marketing. One of the benefits of being in a workshop rather than a class, is that in a workshop you will likely be working on a media project or projects. Since these projects are usually under the supervision of an instructor, this will give you hands on experience creating digital media with instructor feedback. Therefore doing an online or offline workshop is a good step to take.

4. Referrals

DigiRefer is a small online organization that has a casual approach to helping ArtisticPreneurs with their web designing, digital marketing and blogging needs. But they also have a database of digital freelancers who are matched with folks who are seeking media services. In other words, if you are an ArtisticPreneur who has the skill set of a digital freelancer you could potentially be added to the DigiRefer database to get work. There are other much larger groups that do the same sort thing such as UpWork. This can be an important step.

5. Read

Every now and then consider going to your local library, you’ll be surprised at the knowledge you can pick up from regular old books. One of the ways that we have encouraged people to read tangible books other than just eBooks is through campaigns we have done is with and the New York Public Library. With so much technology at our fingertips we sometimes forget that there are libraries where knowledge can be built. Reading an actual book can be a concrete step.

6. Video

If you have knowledge of the traditional way of making movies and videos, or even if you don’t, might interest you. Movie Process explores the very important procedure of producing videos or movies with a cell phone or on an extremely low budget. Producing videos is an important component for ArtisticPreneurs because video can be used as an effective tool for showing someone what you can do for them. You can use the power of moving images to reveal the benefits that a person will receive if he or she decides to work with you as an ArtisticPreneur. Making a video can be a step that makes all the difference.

7. Teach

NYC Workshops is a partner we have worked with when teaching workshops. We also have worked with local learning institutions such as State University of New York in conjunction with educational projects such as the making of the film Thrillumentary that was done for purely educational purposes. There is nothing like teaching as a way to learn. There is something about sharing your knowledge that becomes an educational experience for you. You will see what you know in a different and very helpful light. Consider taking the step of teaching a workshop.

8. Awards

The Platinum PIAs Awards recognizes ArtisticPreneurs who are making a difference in their local communities and around the world. We bring the PIAs because we wanted to emphasize the importance of being an award winner. It may sound cheesy to suggest that you seek out winning awards but in truth, those who  enter and win awards are looked upon in a different light. Of course the larger and more famous that the awards are the better they are to win. But even to have recognition from a small awards show can help boost your career as an ArtisticPreneur. Consider taking a step toward making this happen.

9. Intern

If workshops, eBooks and other forms of education are not working for you maybe consider interning. Although officially closed its doors to new clients in 2013, the website remains up years later. Why? Because some of the digital freelancers who came out of its internship program have gone on to doing work on their own. And these freelancers like to be able to put on their resumes that they were an interns at Video Film Web. But even though it is not possible to intern with Video Film Web anymore, it remains an organization that is an example of having a multifaceted approach to media that is a good fit for an internship. Or to put it another way, if you decide to become an intern, be sure to intern somewhere that you are going to learn a lot. Ideally you are currently attending college and can intern as a way to gain college credit. But even if you’re not, there are benefits to interning nonetheless. It’s a great way to gain actual work experience with a media company. Will you take this step?

In Conclusion

We’ve given you 9 steps you can take to launch your career as an ArtisticPreneur. You’ll notice that several of them had to do with education. This is because we believe that you never stop learning and education is a way to continually move your career forward. Now it’s up to you. You may decide you only want to take a few of these steps or maybe even more than are listed here. The important thing is to take a first step now with other steps to follow thereby launching your career as an ArtisticPreneur. If you would like to contact us you can do so here.