Is Being a Solopreneur Really Possible?

Not All of Inner Circle Thumbs Up

Although all the members of my inner circle are not thumbs up about it, I am venturing forward none the less. It’s an idea that I have waited years to implement as a solopreneur. My dream has been to have an organization as well as a magic show based on that organization. So this begs the question that since when making important decisions I have a round table of confidants, does this mean I’m not a solopreneur?

Becoming a Solopreneur Can be a Good Decision

I think truly being a solopreneur in the ultimate sense of doing entrepreneurial activity with absolutely no input from others might technically be possible, but I believe it’s not the smart way to go. If you are an introvert or are seeking solitude for whatever reason when doing business, putting on the hat of being solopreneur can be a good decision.

Managing Online Freelancers

Though, I feel that it is unrealistic to think that you can do it all on your own. Hey, if you’re into being a multitasking phenomenon more power to you, but in the end you’ll make more money if you don’t do all the work yourself and rather manage online freelancers. The suggestion is to have online freelancers do most of the work and then you tweak the results to make it client ready.

Midtown Studio

That’s what I do and it has been working out really well. Yet, despite relying on others is a part of my business model, I still consider myself to be a solopreneur. The flip side of this approach is the methodology I used when having my incorporated company for 12 years in a media studio in the heart of Midtown Manhattan, NY. Although we always made money, I found the approach a bit overwhelming.

Managing People Live

I had, what for me, was a lot of folks in person doing what needed to be done. At any given time in the studio I’d have live 7 or so individual freelancers. One of the reasons that I shut down the organization was because managing people was not what I wanted to do. Though I should mention that the people who worked with me were awesome!

Cyber Delegation

When I discovered online freelancers this became a good solution for me, because I could delegate the work via the internet and then the next time I’d hear from the person who I emailed tasks to do, it usually was for the reason of a job well done.

Use Yourself as Your Initial Guinea Pig

If you don’t have a background of being a manager (either virtually or in person), the secret I’ve discovered to being a solopreneur on the web is to first do the work yourself that you are eventually going to assign to online freelancers.

Making an Income

Make notes regarding your workflow and process then divy up the tasks. You can create step by step documents for each of your freelancers which you email to them. It goes without saying you should be certain that the cost of doing business (freelancers, apps, etc.) is less than what you charge clients. You should have a decent margin.

And Finally…

So what is the answer to the question “Is being a solopreneur really possible?” In my abridged definition I would have to say “yes.” What about you? Are you an ArtisticPreneur and Solopreneur? What’s you definition of a solopreneur? We’d love to hear from you!

Is Harry Houdini the Greatest Marketer to Ever Live?

Harry Houdini the Marketer

Harry Houdini the Marketer

At NYC AIM (New York City Apprenticeships in Media) we study the greats of media and marketing who came before us. One of my personal favorites is the renowned escape artist Harry Houdini who is one of my personal favorites because when I was younger I was a magician myself.

Ask most people if they’ve ever heard of Harry Houdini and the response will likely be “Yes.” This is a testament to the great marketer that H.H. was. But how did he achieve this? That’s what the article at the Manhattan Magician blog attempts to answer. The blog entry looks at some of the aspects of Houdini’s life that helped to build his name recognition.

Ultimately any apprentice or student of media has a lot to learn from the man. He seamlessly combined his artistry with his promotions. He lead a very creative life as an ArtisticPreneur. Some say he was driven by his love for his mother. First, when she was alive, to shower her with gifts and then after her death his attempts to communicate with her from the great beyond.

Regardless of what motivated Harry Houdini, most biographers agree that every minute of every hour he was alive he was driven to succeed and to be known by the public. There is a school of thought that Houdini wasn’t always the nicest person to be around because he had to dominate everything and to always be the winner, even in the context that wasn’t intended as a competition. But this is also probably what pushed him to achieve.

 

NYC AIM deconstruction by Yianni Stamas

Solution seekers and the solutions they seek.

The NYC AIM Web Empowerment System is a step by step approach to using the internet and special information web sites to reach specific groups of people who are searching online for solutions to problems.

Become a “Go Between”

The NYC AIM approach has the aim to get you in front of the people who are searching for your solution or to allow you to find topics and products that groups are interested in and be the “go between” between the people searching and the product they are searching for.

Connect with people

With the NYC AIM system this means not only connecting people with the solutions they seek but also you provide the service of wedding seekers with solutions.

How to Find a Niche by looking within.

The knowledge for determining a good niche comes out of a combination of in depth research techniques online as well as experience and putting yourself in the place of the consumer searching for the solution.

Solving problems

Specifically the niche you use must match the product you choose to present to this market demographic. It must solve the problem they are seeking a solution for.

Yianni Stamas started with things he had been doing

Yianni Stamas started with internet media marketing things he had been doing for clients for years.  Ten things in fact. And from these ten things he built the NYC AIM curriculum.

  1. targeting your audience and niche
  2. SEO – search engine optimization
  3. two step selling
  4. media personality PR
  5. online publicity
  6. article writing
  7. promotional and educational videos
  8. ecommerce
  9. backlinks and social
  10. email and mobile