Collaboration in the Digital Age

Digital Collaboration

We are collaborating digitally with people all over the country, and for that matter, the world. It is an exciting time!

Back to the Beginning of NYC AIM

When NYC AIM, also known as New York City Apprenticeships in Media, first started back in December of 2011, one of the first posts we did gave an overview of the kinds of experiences we were going to engage our apprentices with. Those categories, among other things, consisted of targeting your audience and niche, SEO – search engine optimization, two step selling, media personality PR, online publicity, article writing, promotional and educational videos, ecommerce, backlinks and social, email and mobile

In some ways our curriculum hasn’t changed that much, but there is one thing not on the list that is definitely very different than it was back in 2011. What is it? It’s how we collaborate. We used to all be in one physical media studio in Midtown Manhattan, in other words all in the same room when we worked together. Now we very rarely, if ever, are in the same place, unless we’re speaking of a DIGITAL place.

Digital Collaboration has changed the way we collaborate in a big way. Now we able to work with apprentices all over America, all over the world for that matter.

The Purpose of Digital Collaboration as Seen by Wikipedia looks at digital collaboration this way:

“Digital collaboration is using digital technologies for collaboration. Dramatically different from traditional collaboration, it connects a broader network of participants who can accomplish much more than they would on their own.”

Fostering Digital Cultural Characteristics According to Forbes looks at the integration of digital technology in business in an interesting way. Something they put at the top of their list is fostering digital cultural characteristics:

“Without a change in the way people work and behave, the technology falls flat. In other words, without actively fostering digital cultural characteristics, such as customer centricity, responsiveness or breaking down the silos that traditionally exist between business and IT, digital transformation efforts flounder.”

Digital Collaboration and the Way it Changes How We Work With Clients Including ArtisticPreneurs

For the NYC AIM program as well as another organization called, we have done our best to integrate digitally.

ArtisticPreneurship and Digital Collaboration Through the Eyes of Artist Steps

Digital collaboration has definitely transformed how we interact with clients. We now are able to accept work from customers who are thousands of miles away. And this is a boon for the ArtisticPreneur collective which is an informal group of freelance digital experts who do most of their jobs for people they never see, accept for the occasional Skype Call.

Confused by the term ArtisticPreneur which is also a website located at No need to be unsure what ArtisticPreneur means. Artist Steps magazine is an online publication about the ways artists can take steps with things like digital collaboration. describes what an ArtisticPreneur is to them:

“When trying to define what an artisticpreneur is, the first thing most people think is that it is a shortened name for an artistic entrepreneur. And you’d be right if you thought this, but it’s really only a small part of what it means to be an artisticpreneur.”

They go further in the article to talk about how ArtisticPreneurs are people with dreams. Our apprentices of NYC AIM are like that also. They are very driven by a dream which is why they work with us in the first place. And although there is the fact that we may never see them in person, it doesn’t change the degree to which they are committed to go beyond expectation.

Digital Collaboration: Everyone Needs to Play in the Same Sandbox Seems to Be Implied by Forbes

An article in had some interesting insights into digital collaboration:

“As smartphones and other digital innovations proliferate, teams are more dispersed than ever. A 2016 Gallup survey showed that 43% of employed Americans spend at least some time working remotely. Further, the eruption of enterprise application software has offered employees seemingly endless options for how they perform their work. This often leads to different teams preferring to work with different tools. For project managers to succeed, there is a growing need for a common interface that brings teams together.”

Agreeing on Technology Can Bring Teams and Collaborations Together

Getting everyone at NYC AIM – both apprentices and mentors – to agree on the technology used was an important step. When we were all in agreement on what gadgets and apps we were going to use things got much easier.

Back to the Beginning and Forward to the Future Including DigiComArts, Lights Camera Read, Video Film Web and Now ArtisticPreneur

As mentioned at the start of this post, we went back to the beginning. The beginning for us was when we were collaborating with DigiComArts and Lights Camera Read doing their workshops at the New York Public Library. Video Film Web’s involvement was also important.

Now the concept of all “being on the same page” has an additional meaning which is agreeing on the digital tools of collaboration. We face new challenges each day as technology evolves and disrupts. Thankfully we have ArtisticPreneur to help us out. In terms of digital collaboration, our goal is “United We Stand.”