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Aiming high

You Get Help from Educators and in Turn You Can Become an Official Educator Yourself!

An Online Course Can Take Many Shapes and Forms and these Courses are a Great Way for You to Become an Official Educator

We live in a society here in the USA where people often help each other with challenges they have when learning a new topic, skill or process. Chances are that “You Get Help” on occasion from experts who work in areas you might not be as qualified in, but at the same time, since you have expertise yourself, it is likely you work as a consultant or instructor as well. They point is that you get help and you give help as well.

You may know from our newsletter that we have been engaged with putting together a step by step course on how to get known as an expert. Being known as an expert take marketing. Even if you are the best expert in your field of expertise, without promoting yourself or networking, you may not get the consultancies or teaching gigs that you deserve.

And the concept of marketing can take on a variety of different forms that you may not immediately think of it as being marketing and yet it is. For example, teaching an online workshop is considered marketing. Anything and everything you do is considered a form of promotion if it gets you more prospects, customers and clients.

For most of us, we do not like promoting ourselves. Sometimes it feels like we are bragging or somehow being not authentic. In truth, if you do not tell them, they do not know. It really is as simple as that. And in our ever growing “You Get Help, You Give Help” document and work-in-progress, we are at the step “Become Official Educator.”

Of course whether or not you decide to do this or not is entirely up to you. You may have already established yourself as a consultant, instructor, lecturer and teacher, in which case this will not be as useful to you. But if you are someone who has a lot of knowledge and experience in an area, you might find this useful.

How do you become an official educator? The first step is to decide to do so. The next step would be to book some speaking engagements. If you have never done a lecture or taught a workshop, you might consider getting some experience before promoting yourself as an educator.

Whether or not you plan to charge or not, you still need to market yourself. If you already have a workshop that’s great, if this website frames you as being an educator, even better. Achieving the right results involves being focused on excellence and doing right by the customer what you would like to receive.

If you do not have a website, not to worry. You might consider getting one of the many web builders out there, which means that you are able to easily create and maintain your website without help from a web designer or other professional. But if you do not want to pay the monthly fee of having this kind of service, you can start a website for free. Most web builders have a free offer where although the domain name has both your and their name, to start off this is not a bad solution.

Of course it is better if you have a professional site that conveys your expertise and has only one domain name, such as your own name. But you need to start somewhere so the point is to start. In the old days there was a lot of sales calls going on. This still occurs but not as intensely as before. One of the reasons for this is that there is a new way to do sales.

The new method for booking yourself can be using emails. This does not always work because people get spammed so often these days. But if you have an account using your own name or that of your company, as well as follow best practices, email can work fine. First, you need to include in the subject line something straight forward and simple.

For example, if you are looking to get a booking at an educational entity that relates in some way to your expertise, you can let the person you are sending the email to know in the subject line that you are a very qualified expert in a field that relates to what they teach. Especially if it is recent news, you can subtly get the word out that you have won an award.

And the content of your emails itself needs to be short, sweet and sincere. If you are looking for a paid gig, you will be more successful if you have a professional website because your emails can be from your domain name. Such as yourname@yourwebsitename.com. If you are an expert but have not taught a lot, you can more easily go with the no domain name website.

In your email you can then let the reader know that despite you have a great deal of experience in your area of expertise that could be useful to them. But also do not hesitate to let them know that you are moving into the educational realm and therefore are seeking opportunities to teach. This method truly works if done correctly and with sincerity and professionalism.

And of course, in your email you can provide the reader with a link to your professional or basic website or even to your details on a site where professionals list themselves. Doing some of these initial freebies and be fun, and before you know it you will become quite comfortable with being an educator.

Also, always be sure to ask for a letter from the individual who booked you saying how pleased they were with your presentation. This will be useful in the future, especially if you have three or four such letters. There is nothing quite so impactful than testimonials. So now it is up to you to “Become Official Educator.”

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Digital Collaboration

Two Entities Working Together to Reinvent the Mission and Function of the “New York City Apprenticeships in Media” if this is Possible at All?

Reinvention

METHOD HOW is one of the latest additions to the approximately sixty websites of the Blog Coalition of which NYC AIM is a longstanding member. And now we are embarking on the METHOD HOW to look from the past to the present to the future.

What Does MEDIA Mean Today?

When we get the results we will let you know of course. Meanwhile, thus far in this process we have begun to focus on a definition of media and if it has changed over time. Or more specifically. what does the word “Media” mean now in our name “New York City Apprenticeships in MEDIA?’

Traditional Use of the Term “Media

NYC AIM had already been around as an informal “Collective” a few years prior to launching this site in December of 2011. But amazingly there were versions of what eventually become known as Social Media as far back as the ’80’s!

Merging and Emerging Media

Currently when you use the term “Media,” many people assume you mean Social Media. And yet, although they appear to be fazing out, there are still many of the traditional forms of media in existence today. A very general look at “Media” shows this:

  • Internet
  • Social Media
  • Newspapers
  • Books
  • Magazines
  • Movies
  • Video Games
  • Music
  • SaaS

Use of the Term “The Media” is still used by some to describe the work of journalists of a variety of different kinds.

A User Revolution

Not enough is written about or documented, ironically, using “Media,” to cover the very important reality change that is occurring currently, informally called “User Revolution.”

All You Need is…?

All you need today is a phone, and in some instances not even apps that are downloaded. There are now rapidly growing in various industries SaaS (Software as a Service).

Technology

The consumer now has access to SaaS sites that empower them. This is in tandem with their quickly evolving phones.

U.R. is Here to Stay Since it has Always Been Present in One Form or Another

There have been ongoing disruptions throughout time, going as far back as then invention of the wheel and much further before that as well.

What is the Bottom Line Question that NYC AIM has in Regards the U.R.?

The bottom line question that the New York City Apprenticeships in Media is now asking is about the User Revolution. NYC AIM is reevaluating how they can be relevant in a time where the advancement of Tech is in overdrive.

The Consumer has All the Tools at Their Disposal

In other words, the consumer currently has easy access and use of all the tools that used to be only be available to the professional media creator. These tools include website creation, video editing, video production, graphics creation and so on.

Phone

All the consumer needs is their phone to do all this. How then can the Professional Media Creator be needed and relevant? What does the consumer need, if anything, from the P.M.C.?

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Aiming high

Why We are in the Process of Helping to Develop a METHOD HOW to Successfully Use Media to Market Your Business that Appears on Mobile Phones

Media to the Rescue

The key reason we are in the process of creating METHOD HOW is directly related to the key reason why we started the New York City Apprenticeships in Media or NYC AIM. We knew that many of our apprentices would be going on to start their own businesses. And we realized that to succeed these days as an entrepreneur or even a employee, you need to have extra media tools. It is hard enough to start a small business but when you add the element of marketing, it becomes even more tough to deal with, especially because the primary place it would be seen would be on peoples’ phones.

Your Phone is the New Canvas

Even if you put together the business and marketing plan, the actual process of making your company successful has more moving parts than you you originally thought. And add to that technology is always evolving, then to stay competitive you need to have your finger on the pulse of media. Our definition of media is not just social, but includes all the online tools that one may use to ensure that your business is getting the best possible chance to do well. Marketing can be sometimes the most difficult because you need tangible results, and although there are low or no cost ways to do your promotional process, there are also very expensive means of promoting your company. They can be more accurate at reaching the audience you want, but even they do not score each time. We are speaking of ads on search engines or social media platforms ultimately on your mobile phone.

Big Corps with Big Prices

The benefit that ads from the big corps is that their real job is to collect data about your and others using their products. And not just the personal information you may have given when signing up for a social or search engine tool like email. Some of their most important data are the things you do, what you buy, and other of your habits on an ongoing basis. And although in theory ads can be an effective way to tap into the big American Corporate companies’ databases of digital info on people, these large conglomerates can also provide you with a miss if the right keywords were not used and other details.

A METHOD HOW to do Better with Entrepreneurial Challenges is on it Way Soon

This means potentially spending dollars on each single click, and if one or more of those clicks do not lead to purchases, you are out what you paid. Think about it. Have you ever done a web search and then see near the top of the screen that word “Ad” next to a listings? You know, the results that come before all the others? People pay for these and if you click on one of these ad links, that company sponsoring the ad gets charged a high number. Knowing that there is a need for low or no cost marketing that gets results is needed by small businesses, is our primary motivation for soon to be launching METHOD HOW. More details to come on the Blog Coalition!

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Aiming high

While Drinking Your Morning Coffee Learn Stuff from “Method How” so You Can “NYC AIM” to Get What You Want as a Startup Introvert!

Not Until 27

I did not start drinking coffee until I was 27 and working night and day recording music for a film project. Now several years later, I still drinking coffee every morning, but I try to be doing something constructive at the same time.

Hello All Hope You are having a Great Summer!

Although at times it has quite hot here in Manhattan, NY, as it has also been in many states across America, there have also been wonderful weather days for NYC activities such as “Method How.” We hope you are having a great summer as we have been. Without a doubt, it has also been great here in New York City, working with others so we can save NYC together post Pandemic. It has also been awesome observing the “Method” How process in development!

It Makes Sense

It makes sense that around two months ago “Method How” did what they called a Pre-Pre Launch. It occurred on The 4th of July! It was a celebration of our wonderful country as well as a window into a methodology that will surely be helpful for those who are Startup Introverts, as in owning a business or trying to start one. So now, the date July 4th, 2022, has become a date to remember. Plus, NYC AIM, in its new incarnation and mission, is proud to be a part of the development of the “Method How.”

NYC AIM Recommends You Take AIM of Your Goals as well as when the Curtains Open and “Method How is Onstage !

We have learned that in order to have a powerful outcome, is vital to first be clear on what overall you are “aiming” at, plus ask yourself “how” you are going to get the result you hope for. Be sure to aim in a positive way at what you want, while simultaneously being clear of the problem you are solving.

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Aiming high

How Turn Times of Tension into the Release of Laughter with Branding in Your Comedic Sales Video

Let’s face it, times or tough, but does that mean we should turn off laughter entirely and thereby risk falling off of the tightrope?

No of course not, but if you plan to use comedy in your digital promoting you are going to need to be very careful.

For example, let’s say you are in a dire situation where all hope is lost, juxtaposing this with someone who appropriately gets across some mirth, can be moving and generate a much-needed giggle.

In other words, if someone can take a tension filled circumstance and still receive a laugh can be of much value in tough times.

But on the flip side of this, if the brand message tries to cram in too much about the product or service being represented into a comedic spot, this can be a turn off.

So, you have to be clear about when to be funny and add in the giggles quite carefully.

Start by going back to the basics. Character and the specific situation that individual is in can make for amusement. Specifically, this is possible by there being an incongruity between the central character and the environment and circumstance they are in.

If there is a lot of contrast and juxtaposition between these elements, it is sometimes called “fish out of water.”

A key to making this approach to work is to first create a rough draft and then go back and tweak in detail, making certain that the spot you are developing has the right kind of contrast with the best possible intensity.

Get this wrong and your commercial or video might fall flat on its face after slipping on a banana peel.

One of the best ways that a product or service can receive help from humor is when somehow the concept that is funny is tied directly or indirectly with the brand itself.

It is a fine line because on the one hand you want to get across the features and benefits of the product and service, but on the other hand you do not want to hit them over the head with it, thereby turning them off.

As always think through ultimately the CTA (Call to Action) you want the viewer to take.

Because even when times are tough, there is an audience ready for a much-needed laugh despite the times.

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Analyze

COMING SOON to One of the Blog Coalition Sites is the Key to How to Register the Best Possible Domain Name for Your Blog or Website

Seeking a Domain Name is often Not a Chronological Process

For reasons that I am not even clear on, I am fascinated with the process of selecting and registering a domain name. In this post I am not going to dive into the actual method I use to pick a domain because I am currently working “backstage” on a checklist for that very purpose that mentions the different tactics that you will hopefully find useful to your own domain name search undertaking.

The Reason that Searching for a Domain Name is Not a Series of Consecutive Steps

The reason that the tips for trying to find a domain name are not in a numbered order, is because the procedure for doing so is nonlinear. Each step you take can go many different directions, depending on the step just taken prior. In many ways looking for an attractive name is more of an art than a science. Finding a domain is more intuitive than logical.

Preparing for Possible Collaboration

NYC AIM is likely going to join with other sites from the Blog Coalition to explore methods of getting results in business. In many ways it all starts with having a strong domain name. If you do not have one, it can make the branding of your business or career a tough nut to crack. If we do successfully reach the point of putting together a checklist that constitutes features needed for a domain success, it will be a part of a larger “How To” project.

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Education

We are Considering Developing a Digital Learning Product on Sustainable Branding

3 General Business Models for Businesses Today are In-Person, Digital and Hybrid

Warning, this is going to be a bit of a brain dump regarding what has led up to our plans for expanding the educational reach to potentially include entrepreneurs. The Pandemic has impacted the way we learn here in New York City. As of late, remote learning for students has made a return because of Omicron’s fast run to now being the dominant strain at approximately 75% of the cases. This is makes it tough for small businesses depending on the industry and whether or not its business model is in person or is digital or is a hybrid of the two.

Demand for Low or No Budget Sustainable Branding

And the need for many entrepreneurs is moving toward more of a virtual approach, which can mean the need for hiring a marketer or tech expert or consultant, which can get expensive. This is why for many businesses wanting to make the change, especially those with limited budgets, are searching for a reasonably learning experience whether it be an online video course or digital learning products of some kind. And strangely enough, one of the most popular topics, other than digital transformation, is branding.

A Bridge

Odd? Maybe not. Because now more than ever brands need to differentiate themselves in their market and industry. Because branding is not just for the enormous name brands anymore. For a small business wanting to start converting much of what they do to the web, they are also concerned with making sure the effort is worth the cost and effort. Therefore, leveraging in any way possible to stand out and get the most attention and hence customers. And Sustainable Branding can be that bridge.

Augmentation

And for the hands-on micro businesses, for which the owner who is involved directly with daily operations, they are starting to tap into step-by-step internet education to “go digital,” alongside with what they hope to find which is a simple, fast and effective way to learn some of the basics of branding techniques and strategies. The theory behind this is that, if they want to get the most out of their self-teaching, they can augment it with with courses and digital based solutions.

Activating the Branding Process

The formats of education possible, might even include working for a brief time with a Zoom educator, much like a consultant who can send small businesses on their way with the information they need to succeed. Again, when one typically talks about brands, it tends to be thought of in conjunction with the big ones, but as mentioned earlier, even small or micro businesses can benefit from talking the steps necessary to activate the branding process.

The 21 Categories of Sustainable Branding

Participating entrepreneurs would receive the benefits of continual opportunity to choose and work with 21 different categories of Sustainable Branding that include the 7 elements, the 7 strategies and the 7 management techniques. When choices are made in these areas, they can be immediately be put to work so a business can raise their awareness within their market quickly. So, at present, we are considering developing a digital learning product on Sustainable Branding. More to come.

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Digital Collaboration

Change Continues by Adapting to Pandemic Impacted Model

A New C.C. World

It is hard to believe that it is going on six months since we last updated the NYC AIM blog. We are sure some will understand why. Especially those of you who are experiencing first hand the reality of the C.C.C. (COVID Created Challenges) and how this has necessitated changes throughout the entire process of reinvention.

The Aspirin for this Headache

The pain on the brain can be overwhelming and one for which, depending on your industry, the journey can even be exhilarating. There are many kinds of remote educational programs that have enjoyed the ride because of the positive aspects that the pandemic has had for them. This is mostly due to the increase in the need for more activities that can be done indoors.

NYC Update on COVID’s Impact

Now that the Delta variant has fully taken control, it is yet another hoop to have to jump through. Thanks to those of you who have been keeping in touch. It does mean a lot. We love your enthusiasm for the apprentice model. The framework of passing on a skill to those who are emerging has been under valued for a long time. But that is changing as it becomes clearer day by day, that better ways of preparing for the future are required. Training and teaching are at the core of the solution.

A Brighter Vision of the Future

Things continue to get more and more complicated in our society, but that is to be expected. In every era this occurred, even thousands of years ago. So it is not even a question. It “Is what it is.” We should adapt to change as well as generate change. Ultimately we are all in this together and therefore need to start to see a brighter vision for the future. For our children and children’s children. But we need to start unifying in our preparation a better outcome. See you in another six months. Hopefully not. Hopefully check in with you sooner than that. All the best.

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Digital Collaboration

New York City Apprenticeships in Media are Now Virtual

Taking it Virtual

When NYC AIM (also known as New York City Apprenticeships in Media) was created in 2011, its goals were to help in-person apprentices and interns of “Video Film Web,” to develop their multimedia skills. Getting these skills were designed to help the students to become digital professionals for hire. Or, for others to receive educational experiences that would show them how to promote their own business if they wanted to start one. Then in 2013, Video Film Web closed its office and studio after 12 years. This was done to now serve clients online. This meant that learning programs (like NYC AIM) would continue their missions, now in the form of digital information products.

eBook Solutions to Problems

Developing and publishing digital education products can be done on topics that fill a need. This process can be quite challenging unless you know the steps to take. Hence we began to work with companies such as “USA How To” and “NYC Create.” They helped us as consultants to be able to refine our approach and ultimately to take on a new business model. We started to not only help apprentices on the web, but also began to provide for businesses with online solutions to problems they faced as entrepreneurs.

Your Entrepreneurial Undertakings

Our goal then became to offer digital products that, regardless of whether you are a beginner or pro, would show you the step-by-step information you need to make a better income on the internet. This goes for both fulltime digital businesses as well as for those of you who are doing side hustles. We put a lot of work into developing easy online strategies that are useful and can instantly be applied to your entrepreneurial undertakings.

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Aiming high

Start Your Own Digital Subscription-Based Business

Digitally Solve a Problem

In this Pandemic, many of us are staying in our homes working remotely (digitally). Others, who are facing challenges with their own micro business, now need help more than ever. A good place to start (if you are a micro business) is to digitize as many of the aspects of your business possible. To digitally transform your entrepreneurial venture is essential. Look at it in terms of the PROBLEM that you SOLVE for your customers. Take this insight and create digital services and products that also solve the same problem.

The Subscription-Based Model

It is no secret that most businesses that partially or completely rely on digital, are thriving. Take for example Netflix, they were able to transform their DVD business into an online streaming one and have done quite well. The crisis that we currently face is making it imperative to go digital. And most important is to come up with a business model that recognizes the effective model of starting a subscription-based undertaking.

Study Your Competitors

But that does not mean that starting a digital subscription base venture is going to be without its challenges. Like most businesses, there needs to be a tight relationship between the product or service provider and the web client. You also need to come up with an idea that disrupts the industry, doing something that is different than the competition. And of course, this works best if there is a proprietary component to it. You want to think about what other companies have a similar offering as you do. What features do they have and what is missing?

Find Your Audience

It is also good to look at what they do to promote and position themselves. Who is their audience? Will you be competing for the same customers? Putting in a bit of research can make things easier. Who are you trying to reach? Where can you find them online? And how will you get there when they are searching the internet for a solution like yours? When creating a demographic snapshot think in terms of age, income, and other qualities. You also want to make certain that the group you will be going after will benefit from as well as will want what your online subscription service makes available.